DXP

A modular digital experience platform that supports you in your digital transformation.

Digital transformation is happening everywhere. Organisations around the world, in all industries and of all sizes are in a race to find the best way through the digital storm. The Corona pandemic has made this a crucial strategy, as Gartner* confirms: “COVID-19 has turned digital initiatives into digital imperatives”.

B2B manufacturers and wholesalers are facing the need to reinvent the way they work with their customers and suppliers; traditional service providers of all kinds - consultants, accountants, healthcare professionals - need to digitalise their services; publishers and media are moving their offerings online; banks and insurance companies are abandoning the physical point-of-sale in favour of a digital self-service approach, government agencies want to achieve cost savings on citizen transactions by moving their services online. The list goes on and on.

As we move into the digital era, organisations everywhere are facing common challenges. With the right approach, planning, technology and skills, they can overcome these challenges and make a significant difference. The key to success is choosing a digital experience platform with a strong content engine as its foundation.

* Gartner: Create Effective Messaging by Separating Internal and External Digitization as a Tech CEO by Rene Buset & Chrissy Healey. Published 13 August 2020

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Ibexa-Broschuere-DXP.pdf (1.6 MB)

Ibexa

Content

Experience

Commerce

The promises and challenges of every digital transformation

There are various reasons for companies to digitalise their business.

These include:

Staying competitive by reducing costs while improving operational efficiency thanks to digital technologies.
Exploiting new opportunities by digitalising business processes and reaching new customers.
Discovering and introducing new business models that are only possible thanks to digital technology.
Deliver better customer experiences to ensure a smooth and enjoyable customer journey.

Companies that opt for the status quo are simply destined to lose their competitive edge, fail in their new ventures and see their businesses dwindle and perish.

The successful digital company

Although the path to success is different for every company, there are some key guiding principles that apply to all:

Put the user experience first

Create an optimised user journey across multiple channels, from the first point of contact and engagement through to the purchase phase. Link online and offline worlds.

Continuity and speed

Stay ahead of the competition. Creating digital user experiences is not a one-off task. It requires continuous work, constant testing, improving existing services and the ability to bring new products and services to market to ensure your competitive advantage.

Be able to adapt

Beyond the time of launch, it is crucial to adapt to new conditions to take advantage of unforeseen opportunities thanks to the digital economy.

Want to learn more about Ibexa's DXP?

With Ibexa's DXP, B2B companies can transform their sales strategies and build frictionless buying experiences in a sustainable, cost-effective and fast way.

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