Objectives of the relaunch: Realisation of the design according to CI specifications in connection with the presentation of more information and clear customer guidance within the online portal. Search engine discovery for the market leader in the ‘liquid gas’ sector in the TOP 10.

The redesigned Tyczka Totalgaz website (www.tytogaz.de) offers visitors not only a new look, but also a higher user value:

Restructured according to application areas and target groups, every visitor can quickly access the latest content relevant to them. Navigation paths provide a better overview of where the customer is currently located within the website. There are brochures, information sheets and operating instructions on the various topics in the download centre. All company news can be found clearly organised and at a glance.

Ease of use, a good overview and the ability to continuously develop the website for more interaction with customers are key requirements that were successfully realised by K3 Innovationen GmbH.

The user-friendly design, which combines the language of information with images and realises a clear product presentation, was particularly effective here. This was preceded by intensive workshops in which the special requirements of Tyczka Totalgaz and its customers were defined.

Another aspect of the new website's ease of finding information is the reduction to four main sections, such as company, liquid gas, energy concepts and service. Visitors can access the site in various ways by navigating directly to the information they require as a private customer, commercial customer or partner.

Following extensive search engine optimisation by the specialists at K3 Innovationen GmbH, www.tytogaz.de is ranked in the top 10 on Google for the term ‘liquid gas’.