In the lead up to the relaunch of www.tytogaz.de by K3 Innovationen GmbH, the expansion of the online marketing was analysed and redesigned in workshops with the marketing department of Tyzka Totalgaz GmbH. The first measures included the realisation of new landing pages that present customer-specific topics from the "energy" sector in an understandable and striking way.

K3 Innovationen GmbH developed an innovative modular system for the customer. With this self-explanatory system, the marketing staff can develop (design) variants of landing pages completely independently, in a short space of time and without any limits.

By placing important search terms on current topics on the web, Tyczka Totalgaz responds to the current questions, needs and topics of its target group and is found prominently in the top 10 search engine rankings.

The optimised landing page serves as the key to intensive information retrieval. It contains all further links to the portal www.tytogaz.de, so that the customer can find answers to questions, information and contacts without any detours.

K3 Innovationen GmbH supports the company with real-time analysis, optimisation, control and evaluation.

For marketing, the modular system means flexibility and customer proximity "at the touch of a button" - in the case of time-limited campaigns, the landing page can simply be taken off the web again once it has expired.

All landing pages are presented on the web under their own domain names. All measures are accompanied by specific and optimised search engine advertising.

With the additional landing pages, the "online marketing" of www.tytogaz.de receives relevant placements in order to position itself among the competition and secure a demonstrable lead.