Our general information on data protection

The protection of your personal data is a high priority for our company. It is therefore important to us to inform you which data we collect during your visit to our website, how it is used and what options you have in this regard. With our general information on data protection, we would like to give you as detailed answers as possible to the most important questions. In our answers, we try to give you as detailed an insight as possible into the collection of data. However, we may not be able to answer all your questions in full with our answers and information. If the information provided to you does not sufficiently address your questions, please contact us directly. We will confirm and check your request promptly. You will receive an answer from us as soon as we have processed it. 

1. What data is collected and how is it used?

For the performance of our services

a) Technical features: 

When you visit our website, our web servers temporarily record the domain name or IP address of your computer, the client's file request (file name and URL), the http response code and the website from which you are visiting us.
The data is logged by us exclusively for the purpose of data security. We want to use these general statistical evaluations to increase the security of our infrastructure in the data center and, in particular, to ward off attempts at an external attack. Your data is neither used to create individual profiles of our website visitors nor passed on to third parties. This data is deleted at regular intervals, unless we need to retain it for documentation purposes for government agencies.

Cookies: We use cookies within individual websites and for certain offers. These are small text files that are temporarily stored on your computer. This allows us to recognize when you repeatedly visit websites from the same computer.

Session Cookies are cookies that are only stored on your computer for the duration of an Internet session and are required for transactions. This may be the case, for example, when you log in to our website and/or place an order. These session cookies only contain a so-called "ID" for the transaction that was carried out.

There are also services or offers for which we use persistent cookies. These are used to recognize visitors and are stored on your computer for future sessions. These types of cookies can be valid for 6 to 24 months.

If you do not want cookies to be stored or to be deleted at the end of each Internet session, we recommend that you set your Internet browser accordingly. You may not always be able to use our information, offers and services to their full extent after deactivating cookies in your browser. Further information and explanations on browser settings can be found from the respective browser providers, in Internet forums and in Internet search engines.

b) Integration of Google Maps:

We use Google Maps on individual websites to display maps, locations and for route planning. Google Maps is operated by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. By embedding Google Maps, your IP address is transmitted directly to Google and a cookie is stored as soon as you visit such a website. You can find out about and object to data processing by Google at any time at http://www.google.de/intl/de/policies/privacy.

Additional personal data, such as your name, address, telephone number or e-mail address, will not be collected. Unless you provide this information voluntarily.

2. Where will my data be processed?

Your data will be processed in Germany. To the extent permitted by law, data processing also takes place in other European and non-European countries.

3. How secure are my data?

To protect your data from unauthorized access and misuse, we have taken extensive technical and operational measures and security precautions in accordance with German law.

4. Will my data be passed on to third parties, for example to authorities?

Due to legal requirements, we may transmit data to a requesting government agency in individual cases. Beyond this, we do not pass on any data to third parties unless you have expressly consented to this.

5. Is my usage behavior evaluated, e.g. for advertising?

We create user profiles under a pseudonym and thus within the framework of the legal regulations. If necessary, we can evaluate these for advertising and market research purposes. It is not possible to draw any direct conclusions about you, as we collect the data anonymously. The profile data is not linked to any other information about your person. Below we inform you about the procedures used on our websites and show you how you can object at any time.

Google Analytics

We use Google Analytics for a needs-based design of the websites provided by us. Google Analytics uses cookies and helps us to create pseudonymous user profiles. These cookies are stored on your end device and can be read by us in order to recognize returning visitors and count them as such. This data is processed on the basis of Art. 6 para. 1 lit. a) GDPR.

Information that is generated by reading cookies and thus about your use of this website is transferred to a Google server and stored there. In most cases, Google's servers are located in the USA. In order to enable anonymization of IP addresses, we have activated this on this website. This is done by Google within a member state of the European Union before this data is sent to a Google server in the USA.

The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. Since we have activated IP anonymization on this website, your IP address will be shortened by Google before being transmitted to a Google server outside the EU in the member states of the European Union. In rare exceptional cases, the full IP address will be transmitted to a Google server in the USA (an adequate level of data protection is provided in accordance with Art. 45 para. 1 GDPR through Google's participation in the Privacy Shield) and only shortened there.

You can withdraw your consent to the processing of data at any time. Data processing is lawful until consent is withdrawn. 

You have the following options to withdraw your consent:

1. You have the option of preventing the storage of cookies by adjusting the settings in your browser software. This may mean that not all functions of the website are available or that you cannot use them to their full extent.
2. You also have the option to object to the collection of the data generated by the cookie and thus the data related to your use of the website (including IP address). This will prevent Google from transmitting and processing this data. To do this, please use the browser plugin available at this link https://tools.google.com/dlpage/gaoptout?hl=de by downloading and installing it.

Google AdWords Conversion

As an AdWords customer, we use Google Conversion Tracking, an analysis service of Google Inc. to evaluate our own advertising campaigns on the Internet. If you have reached our website via one of our advertisements in Google, Google AdWords will set a cookie on your computer. This "conversion cookie" helps us to recognize whether you have clicked on an ad to reach one of our websites. As an Adwords customer, we receive a cookie that is only assigned to our company.

By using Google Adwords, we do not receive any information with which a user can be personally identified. We only receive information about the total number of users who clicked on an advertisement and were then redirected to a website with a conversion tracking tag. Based on this information, which Google creates with the help of this conversion cookie, Adwords customers can assess and evaluate the success (conversion tracking) of their advertisement.

This data is processed on the basis of Art. 6 para. 1 lit. f) GDPR. An objection is possible by rejecting the data processing by setting a cookie. In order not to participate in the tracking process, you can also refuse the setting of a cookie required for this by generally deactivating the automatic setting of cookies in your browser settings. You can also deactivate cookies for Google's conversion tracking by setting your browser to block cookies from the domain "googleadservices.com".

Facebook Remarketing/Retargeting Pixel

This website may use the "Facebook pixel" as a remarketing tag of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA. Data processing is carried out on the basis of Art. 6 para. 1 lit. a) GDPR.

When you visit this website, a direct connection can be established between your browser and the Facebook server via this remarketing tag. It is therefore possible for Facebook to receive information that you have visited this website with your IP address. It is possible for Facebook to assign you as a visitor to this website to your user account. Facebook uses the information obtained in this way to offer you, for example, the display of advertisements within Facebook. We expressly point out that, as the operator of this website, we have no knowledge of the content of the transmitted data or its use by Facebook. Please refer to the latest information on data protection from Facebook at http://www.facebook.com/about/privacy.

If you do not wish your data to be collected via Custom Audience, you can withdraw your consent by deactivating Custom Audiences here https://www.facebook.com/settings/?tab=ads . Data processing is lawful until consent is withdrawn.

6. Customer account

You have the option of registering in our customer area and creating a customer account. Data processing in this area is carried out on the basis of Art. 6 para. 1 lit. b) GDPR. You can change or delete your profile within the customer administration at any time. Your data will be deleted by us at any time upon request. If we do not receive a message from you regarding the deletion of data, your data will be automatically removed from our system after 3 years, provided that there are no retention periods or the data is not still required in individual cases (e.g. in the case of outstanding receivables for the collection of receivables).

You can find more information about cookies and the individual providers on the websites www.meine-cookies.org or www.youronlinechoices.com. There you also have the option of objecting to usage-based online advertising by individual companies or by all companies at http://www.youronlinechoices.com/de/praferenzmanagement/.

7. What is "conversion tracking" and how is it used??

If you have reached our website via a Google ad or an e-mail from our company, Google AdWords will store a cookie on your computer. This cookie loses its validity after 30 days. It is not possible to identify you personally.

The information collected with the help of the conversion cookie is used to compile statistics about our conversion rate. This means that we find out how many users come from a Google ad, an affiliate ad or via an email from our company and purchase a product via our websites within 30 days.

If you do not wish to participate in the tracking process, you can deactivate cookies for conversion tracking by setting your browser to block cookies from the relevant domain: Google Adwords

8. Will my online usage behavior be evaluated by third-party advertising providers?

We do not use this procedure. A transfer of user behavior to third parties is therefore excluded.

9. Is there data control for the social media plug-ins used?

Some of the offer pages contain buttons from social media networks (Facebook Like button, Google +1, Twitter button, YouTube button, Vimeo button, Instagram button, press button), with which you can recommend our company and the services, products and offers we offer to your friends and acquaintances on these Internet portals.

The direct contact between you and the respective social network is only established when you actively click (one-click) on the respective button. It is therefore up to you whether you wish to establish a connection to the social network and whether data can be transmitted.

By actively activating social media plug-ins, data can be transmitted to the social media providers. This may include the following data IP address, browser information, operating system, screen resolution, installed browser plug-ins such as Adobe Flash Player, origin of visitors, if you have followed a link (referrer) URL of the website you are currently visiting. We do not want your data to be permanently passed on to social networks and therefore try to ensure that the next time you visit a website, the social media plug-ins are provided again in the default inactive mode. In this way, we want to ensure that no data is transmitted the next time you visit the website. You can find more information about the 1-click solution here: heise

10. How we use the online chat service?

1. We use an "online chat service" for direct communication on our websites. This "online chat service" enables us to get in direct contact with visitors to our websites and our customers and thus offer a well-founded and prompt service.
2. To provide our online chat service, we use the services of Zendesk Inc, 1019 Market St, San Francisco, CA 94103, USA.
3. Zendesk prioritizes data security and combines commercial-grade security features with comprehensive application, system and network monitoring to keep customer and business data protected at all times. For example, Zendesk's servers are hosted in facilities that are Tier 4 or 3+, SSAE-16, PCI DSS or ISO 27001 compliant. In addition, we bring in external security experts to conduct regular penetration tests and our support team is available 24/7 to respond to security alerts and incidents. You can find more information about Zendesk Chat's privacy policy at the following link: https://www.zendesk.de/company/privacy-and-data-protection/.
4. Cookies are set by the chat operator Zendesk to provide the online chat service. These enable the creation of user profiles under a pseudonym.
5. You can also object to the creation of these user profiles at any time.

11. Can I receive information about my stored data on request??

We will be happy to answer your request and provide you with information about the scope, origin and recipients of the stored data as well as the purpose of the storage.

12. Is it possible to have my data corrected?

If the data you have stored is no longer up-to-date, incomplete or incorrect, you can request that we correct this data at any time.

13. Where can I find more information about data protection at our company?

We always endeavor to provide you with comprehensive information on data protection. You can obtain this at https://www.k3-innovationen.de/k3_eng/digital-agency/data-protection

14. Who should I contact if I have any questions about data protection at K3 Innovationen GmbH?

Please address your request to the contact details provided in our imprint and the respective telecommunications channels listed therein. You are also welcome to send us an e-mail to datenschutz@k3-innovationen.de with the general subject "Data protection request". We will check your message as soon as we receive it and confirm receipt.